Work From Home Mom: How to Build an Online Presence During Nap Time

When I decided to build an online brand as a work from home mom—blogging, creating content, and chasing remote work freedom—I wasn’t expecting my workspace to include Teletubbies playing in the background and a laptop balanced on my legs like a tray of snacks.

But here I am, navigating motherhood and entrepreneurship at the same time.
It’s not polished. It’s not always pretty. But it’s real—and it’s mine.

Why Moms Choose to Build an Online Business

Motherhood has changed everything for me. Suddenly, my time, energy, and focus weren’t just mine anymore. But instead of abandoning my dreams, I decided to reshape them around my new life.

What I Wanted from Building an Online Business as a stay-at-home Mom:

The freedom to be present. I wanted the ability to be at home and fully present with my child during those precious early years.

A flexible schedule. Working around childcare arrangements and toddler nap times meant I needed a work schedule that I could control.

Financial independence. Building my own brand meant creating lasting financial security for my family on my own terms. This study shows that there can be better financial outcomes for children of working mothers.

So I started. Slowly, imperfectly, and often after my child went to bed.

Work From Home Mom Reality: Balancing Toddlers and Business

Let me keep it real with you: balancing motherhood and online business is hard. Some days, it feels like running a startup and a daycare simultaneously. There are moments when I’m mid-blog post, and I hear, “Mummy!”—and everything else has to pause.

Here’s What My Daily Reality Looks Like:

Late nights for productivity. Going to bed late to catch a quiet hour after a chaotic day of parenting.

Constant interruptions. Trying to edit blog posts while someone’s throwing Legos at my head.

Multitasking on steroids. Posting on social media with one hand while making dinner with the other.

It’s a constant juggle, but it’s also hugely motivating. I’m not just doing this for me—I’m doing it for us, for my family’s future.

Best Time Management Strategies: What’s Actually Working for Me

1. Micro-Moments Matter
I’ve stopped waiting for long, uninterrupted blocks of time that rarely come. Instead, I work in whatever small pockets throughout the day that become available—after bedtime, during screen time, or when my toddler is engaged in quiet play.
Pro tip: Keep your laptop or phone ready so you can capture those 15-minute windows when they appear.

2. Batch Content and Plan Ahead
Content batching has been a game-changer for my productivity. I plan my blog posts and social media content for the week, then break tasks down into manageable daily chunks. For example, I will draft a blog post and then edit one paragragh at a time throughout the day/week. A simple workflow makes everything less overwhelming.

3. Lower Your Perfectionism Bar
I stopped chasing perfection—I aim for consistency and authenticity instead. Some weeks that means posting three times. Other weeks? Maybe once. And sometimes, it means doing absolutely nothing at all and giving myself grace.
Progress is slower than I hoped—but it’s steady, and that’s what matters.

This simple, yet effective time management strategy has helped me to be consistent without causing burnout.

Common Challenges (and How To Overcome Them)

Managing Time Without Burning Out
I have to constantly remind myself that I’m a mom, not a machine. Rest isn’t lazy—it’s necessary for sustainable success.

Letting Go of Mom Guilt
There’s always a tug-of-war between wanting to be a fully present parent and wanting to build a business that will benefit my family long-term. I’m learning that doing both doesn’t mean doing either one perfectly.

Showing Up Even When I’m Scared
Whether it’s publishing a vulnerable blog post, filming my first reel, or starting a new project—it’s scary. But I’ve learned to do it anyway, because growth lives outside my comfort zone.

Encouragement for Other Mamas Building Online Brands

If you’re trying to build a legacy while raising small humans—you’re doing enough. Every small step counts, no matter how insignificant it might feel in the moment.

Remember:
✨ You don’t have to wait until your child is older, your house is quiet, or you “have it all together.” On average, toddler naps last for 1-3 hours a day. That’s a potential 7-21 hours per week to build your online brand.
✨ Start with what you have, from where you are today.
✨ Show up when you can, not when it’s perfect.
✨ Rest whenever you need to—burnout doesn’t help anyone.
✨ Celebrate even the smallest wins along the way.

Because building a life you love while raising your kids? That’s revolutionary.

👇Are you also navigating motherhood and online entrepreneurship? I’d love to hear your story, connect with you and build a community.

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